COCO LATINO AND UNIVISION RADIO’S H2O MUSIC FESTIVAL LAUNCH HISPANIC IDENTITY VIDEO CONTEST
First place winner receives $10,000 and trip to the H2O Music Festival in Los Angeles
LOS ANGELES, July 10, 2012 — Attention Latino filmmakers, camera jockeys, visual artists and webcam heroes: The Coco Latino Project wants your original videos describing what it means to be, live and succeed as a Latino in the United States. Video entries will be judged on content and creativity with one winner walking away with $10,000 — that’ll get you 20 percent closer to that RED Cinema camera you’ve been dreaming about, or pay for some high-quality studio time.
Want to give it a shot? Your Coco Latino video submission must follow one of these five themes to qualify:
1) Identidad “Yo, Hispano” (Me, the Hispanic)
- Explain what it means to be Hispanic. How does it impact your personal identity, if at all?
- What’s important to you in life? How does being Hispanic affect what you consider to be important to you?
- How do you express your Hispanic identity? Is it in your appearance, your taste in entertainment, what you do in your free time, how you make decisions, how you form your opinions?
2) Familia “Miembro de una Familia” (Part of a Family)
- How do you define family?
- What does family mean to you?
- Describe your family. What role does each member play and how do they relate to one another?
- What traditions or rituals does your family follow? Are any of these unique to your family? Are they specific to your culture?
3) Hogar “Compartir un Hogar” (Share a Home)
- How do you describe “home?”
- What does your home mean to you? How do you care for it?
- Describe your home.
- Describe the rooms in your home. What meaning does each carry, and are any rooms more important than others?
4) Influencia “Dejar Mi Marca en el Mundo” (Leaving My Mark on the World)
- How do you influence your community, society, the world?
- How do Hispanics influence the community, society, the world?
- Where do you see the greatest evidence of Hispanic influence: in politics, entertainment, fashion, technology or elsewhere?
COCO LATINO LAUNCHES HISPANIC IDENTITY VIDEO CONTEST
5) Comida “Compartir la Hora de Comida” (Sharing Mealtime)
- How would you define mealtime? What does it involve for you? What are the unique stages, such as preparation, enjoyment, after dinner?
- What are the roles of different foods or dishes? What foods elicit the best mealtime experience?
- What is involved in a great mealtime experience? What happens during this time?
Contest participants may choose one, and only one, category listed above as the theme for their video entry. Videos must be three minutes or shorter; there’s no minimum length. Videos may be in Spanish, English or neither if you’re the strong and silent type. Only one entry is allowed per individual.
The Coco Latino contest entry period begins July 9, 2012, at 10 a.m. PT, and the deadline to submit your Coco Latino video is Aug. 12, 2012, at 11:59 p.m. PT. All entries must be received through the H2O Music Festival website at H2OMusicFestival.com/CocoLatino. Detailed contest rules and eligibility requirements can be found at H2OMusicFestival.com/CocoLatino.
Two Coco Latino finalists will be chosen to screen their entry at the H2O Music Festival pre-party in Los Angeles where a winner will be announced. Finalists must be available to travel to Los Angeles between Aug. 23 and Aug. 26, 2012, in order to claim the prize. Airfare and hotel accommodations will be provided to each of the two finalists and a guest. See contest rules for details.
The H2O Music Festival is core to Univision Radio’s H2O movement focused on the Hispanic 2.0 consumer. The festival will take place in Los Angeles on Aug. 25, 2012, at the Los Angeles State Historic Park featuring artists like John Legend, Paulina Rubio, Snoop Dogg, Chino y Nacho, Alex Cuba, Romeo Testa, plus additional acts to be announced in the coming weeks.The official lifeline for up-to-date H2O Music Festival announcements and artist confirmations will be made available at H2OMusicFestival.com, on Facebook at Facebook.com/H2OMusicFestival and on Twitter via @H2OMusicFest.
Coco Latino is an initiative of The Clorox Company and Univision Radio. For more information, visit H2OMusicFestival.com/CocoLatino.
About The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt’s Bees® natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company’s products are manufactured in more than two dozen countries and marketed in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com.
About Univision Radio Inc.
Univision Radio, Inc. is the radio arm of Univision Communications Inc. (UCI), the leading media company serving Hispanic America. Univision Radio is the #1 Spanish radio network in the country reaching 16.5 million listeners per week; and in major markets, it is home to stations that rank Top 5 in any language. Univision Radio’s portfolio includes 69 owned and operated stations in 16 markets, including all top 10 Hispanic markets. Univision Communications Inc. also owns and operates Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports and a suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network; and TuTv, U.S. outlet for pay television channels of Mexico-based Grupo Televisa. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.