Octubre es el mes para crear conciencia sobre el Cáncer de Mama y hablar francamente sobre el gen BRCA1, las Mamografias y nuestras historias que puedan inspirar a otras; todas tenemos una historia y yo tengo 4 historias: Perdí una amiga en el 2015, otra está luchando contra el Cáncer de Mama, una prima es sobreviviente y tengo una amiga que nunca tiempo para hacerse la mamografía.  Seamos parte de esta conversación y tomar acción en la lucha contra el cáncer de mama. #BCAStrength porque Juntas somos más fuertes — We’re Stronger Together – Campaña de Concientización sobre el Cáncer de Mama. Visita mujerlatinatoday.com y sé parte de esta conversación.

Tomemos juntas acción para derrotar el Cáncer de Mama / Take Action Together to Defeat Breast Cancer  / Sé y seamos parte de la campaña de las compañías de Estée Lauder  para crear conciencia 2016 BREAST CANCER AWARENESS (BCA) – Visita BCAcampaign.com y  sé parte de la conversación en las redes sociales @BCAcampaign  #BCAstrength 

Voces únicas se unen para animar a los actos que inspiran, apoyar a otros y promover la salud y el bienestar durante todo el año /  Unique voices join together to encourage acts that inspire, support others and promote health and wellness year-round 

A message from Elizabeth Hurley


Breast cancer now represents one in four of all cancers in women worldwide [1] and touches lives every day. While experiences with the disease may vary, the desire to defeat breast cancer is universal.

This year, in honor of a shared vision for a world without this disease, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to Take Action Together to Defeat Breast Cancer.”

The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on BCAcampaign.com and social media @BCAcampaign and #BCAstrength, while supporting lifesaving breast cancer research.

Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF medical research grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services.

Desde octubre 2016 compra tus productos favoritos PINK RIBBON

The Estee Lauder Companies" 2016 Breast Cancer Awareness Campaign

Whether going through a diagnosis, caring for someone who has been personally affected or simply wanting to know a world without this disease, each person has the power to make a difference. This year, The BCA Campaign spotlights the true impact of togetherness by connecting a variety of influencers to bring their diverse backgrounds and perspectives to its global community. From bloggers, media personalities and authors to chefs, fitness gurus and medical experts, together, these new supporters will share a range of advice, tips and resources designed to encourage action in ways that inspiresupport others and promote health and wellness.

To encourage unique actions that resonate with individuals who have varying connections with the disease, The BCA Campaign’s global website, BCAcampaign.com, is evolving into an editorial destination featuring powerful, fresh content from diverse voices in the breast cancer community. A variety of educational, impactful resources will be brought to life through social and digital, providing specific, tangible ways for people to take action and create meaningful change in their own lives and the lives of others throughout the year.

Elizabeth Hurley, Global Ambassador for BCA Campaign, stated “I truly believe there’s strength in numbers and strength in unity. Together, we can take action to defeat this terrible disease that touches so many of us.”   So, please join us in this global effort.

You already have on your side press release, visuals plus products of this year’s Pink Ribbon Products. We will be forever grateful for your support making 2016 campaign a truly GLOBAL effort. Don’t forget to include in your post(s) our links:

BCAcampaign.com and social media @BCAcampaign and #BCAstrength