Carlos De León De La Riva, president and CEO of the “De La Riva Group USA” talks with Lorena Mora-Mowry about their new study “Hispanic Game” and their efforts in finding out what it means to be Hispanic in the United States.

“We were their homes, we were at their table with them, we drank with them, we played with their children, worked on farms and in offices with them, pulled double shifts, visited with their families back in the home country and added more than a few to our Facebook and follow them on Twitter. We even cleaned some of their houses.” To learn more about De La Riva Group USA, please visit