Be Daring. Be An Inspiration. Estée Lauder unveils a daring new facet of modern femininity – Modern Muse Le Rouge, a new fragrance inspired by the glamorous, more provocative side of a Modern Muse.

Le Rouge reflects the woman who is confident and sexy. She never goes unnoticed. It’s all about her signature color of red – which embodies her style, attitude and undeniably powerful effect.

The Le Rouge Muse dares to inspire. She commands a reaction with her boldness, timeless glamour and enviable confidence. Her style and presence always make an impression. She is bold, daring and sexy; she’s a provocative inspiration to others. Fragrance A Fruity Floral Oriental scent, Modern Muse Le Rouge is a sexy contrast of rich roses awakened by ripe fruits with a velvet cream accord that captures the drama of this muse’s personality.

Modern Muse will be available at Estée Lauder counters nationwide, www.esteelauder.com and major airports beginning in July 2015

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